Embedding here a very informative slide presentation from David Sinclair from the International Longevity Centre that pulls together several strands of research on older people as consumers.
A very useful resource. I am still surprised to hear that companies perceive there’s a lack of spending power amongst older consumers. Saddened, but not surprised to hear that David observes that companies stereotype older people as powerless, ugly, dowdy or uninspiring – alongside the ongoing obsession with youth.
Advertisement
0 Responses to “making sense of the older consumer”